Marketing Assignment Example | Topics and Well Written Essays - 6500 words

Marketing - Assignment Example ISO works process framework would be used to show how SIX Sigma might be laid out and what information will be needed to implement this tool. There are many tools that make up this collective and they need to be fully researched in the first instance for early stages and consultants/experts in the implementation of these tools are required to avoid pitfalls caused by redundant data. One problem that is required to be addressed with these tools is that of measuring potential work flows and bottle necks in the production process. "Six Sigma seeks to improve the quality of process outputs by identifying and removing the causes of defects (errors) and minimizing  variability  in manufacturing  and  business processes." (one six sigma web) The 'Qualicoat' status requires us to do much of the processes of Six Sigma would and we run a zero defects policy with any defects being reworked. New innovation such as Quality control measures before the Powder coating process will mean that many of the issues will be taken care of on the production line. Where Six Sigma and learn thinking tools will come into their own will be more visible in our data processing and customer liaising as well as in our order processing and sales activities. Sales personnel will be able to predict work flows with new centralised communications and above mentioned tools will assist in that role facilitating negotiations at first contact with customer queries. Six Sigma and Total Quality Management (TQM) are tools that are going to be used to push the changes forward and improve on employee participation towards a culture of due diligence. Various tools are now being introduced to engage the workforce in dialogue to identify problem areas, provide training and walk-through them in meeting new goals while actually improving their working environment. Brief look would be given to the questionnaires and language that are going to be used to encourage change. One problem is the resistance to c hange that has been experienced in the past because of people being stuck in the old ways of carrying out processes thus introduction of Six Sigma terminology will create confusion and animosity. These terminologies would only be used within management to avoid unnecessary chaos. It is to be assured that there is the balance of communication therefore new responsibilities are properly defined along with the changes in processes. In order to enhance data collection and processing new management positions would be introduced. There are several objectives of TQM that include process improvement, observing behaviour changes over a time period, defect prevention, developing operational definitions, priority of effort, developing improvement check forms and check lists, developing relationships of cause-effect, measuring capacity of the system, assisting teams in making better decisions and separating trivial from significant needs. TQM on the whole revolves around a few main things that include systems for facilitating improvement, techniques and tools for improvement, Senior Management and all employees’ commitment, team work, customers - Supplier relationships, effective vision, mission, strategy and goals, communication and trust. A systematic approach towards quality management involves components like modification of the processes and the inputs, examining of the processes performance, planning of the inputs